What is Coaching

What is Coaching? You have probably heard about this word from your friends, or at workplace. Many people have made significant changes in their lives, careers, relationships, or financial situations by choosing the right coach. You might have worked with a coach (or more than one) to get the results that you wanted.

But what actually is coaching? And how does it work? What kind of coaching do you need?

These are probably the most common questions that people like you ask. Simply saying, coaching is a process of assisting people in identifying their goals, issues, challenges and problems, and helping them become more capable and competent in their lives or careers.

Coaching usually happens in one-on-one bases and it is because the client needs individualized feedback. Such sessions were traditionally physical; however, the advancement of the technology has enabled coaches and coachees to meet through online means of communication such as Skype or WhatsApp calls, although in some instances, it is highly recommended or even necessary that the meeting be held in a physical location.

It is one of the best ways in developing people’s skills, abilities and competencies. It can help you deal with your problems and issues before they become major problems for you. It is usually done on one-on-one basis.

The first step in coaching involves asking clients a series of questions to understand their real problems and the causes to those problems. Usually, what the client says is not the actual problem, but a sign of it. Clients usually make three big mistakes:

  • Deletion: Clients delete a part of reality and do not talk about it; this is partly because they think what they say to their coach is sufficient. For instance, a client might say “my husband doesn’t care about me” or “I have been trying but I have failed a lot”. Here, in these examples the first client did not mention how the husband is not showing care. What is care? How should he act to show care? Or for the second comment, the question is how did this client tried? What did he/she do specifically?
  • Distortion: This is another big mistake that a typical client make. For instances a client might say: “My manager wants me to be a bad performer” or “My boyfriend didn’t me last night and that means that he doesn’t love me”. These are very typical comments that a coach may hear in a session.
  • Generalization: The third mistake is when clients talk about their issues and they claim that everyone is like that, it will always be like that or that is the only way. The following statements are good signs of generalization: “Bad luck always come to me”, “I can never maintain a perfect relationship” or “I have to get a PhD to be successful”.

In such circumstances, your coach needs to ask right questions to explore the possibilities and to find the root cause of your problem. Once this is done, the process becomes easy. He/she will explore ideas and changes the way you view yourself and your world. In other words, he/she starts challenging your thoughts, attitude and viewpoint.

Coaching is about self-discovery and self-awareness; it is a process of empowering the client to learn and actualize their potential.
- Dr. Alireza Sharifi

Afterwards, the next step is usually removing your barriers or whatever holds you back from actualizing your potential and achieving what you really want and deserve. During this journey, your coach gives you tasks and you need to accomplish them one by one.

An experienced coach knows what to give you and what to expect from you. As a result, you will find yourself free from negative emotions, limiting believes and limiting decisions that you have built and accumulated throughout your life. You will replace blockages with positive learning, constructive emotions, liberating believes, resourcefulness and powerful states of mind.

The final step is “refining and reflecting”. Your coach helps you learn from your past mistakes and start living in the moment. Your attitude and your way of thinking will be changed, so, your behavior and outcome.


As a Certified Master Coach, I have helped many individuals and managers discover their potentials, invest in their resources and competencies and perform at higher levels. I have offered coaching services to several international clients since 2013. In Alta, I offer Executive Coaching and Personal Life Coaching. I offer Executive Coaching to managers who want to enhance their managerial soft-skills (such as communication skills, leadership styles, conflict management, state control, etc.), and Personal Life Coaching to individuals who want to get rid of their negative emotions and create a better life and a brighter future.

So, if you think and you feel that it is time for you to find your ultimate purpose, set meaningful goals, get motivated, get ride of negative emotions once and for all, and ultimately, learn new skills to achieve higher level of performance.

Learn about ALTA’s “Design Your Life” program to learn all you need to learn about the Subconscious Mind.
For more information, email us at info@altatc.ca

NLP Work Psychology Training and Coaching