When Should We Get Rid of Stress?

We all live in a society that is characterized as volatile, uncertain, complex, and ambiguous. It is true that we face tons of challenges, in different fields of life, including our family/relationships, career, health and fitness, business, etc.

As individuals, we all face these challenges, and ultimately, need to deal with dilemmas, disappointments, tragedies, stress, pressure, anxiety, fear, and many other negative emotions. Many people ignore the importance, or dangers, of such negative emotions; however, we all should remember that the consistency of these emotions can have dramatic impacts on our health, daily mood and temperament, behavior, and ultimately, the results that we get. When should we get rid of stress?

Do you feel this is something you can relate to? Can you clearly notice the problem here?

Sometimes we are so busy with our “routine lives” that we forget the fact that we need to LIVE. It is not “for how long we have been alive”, but it is “how good we lived”. To most people, there is a huge gap between these two sentences.

My friend, the problem is most of us have forgotten to live our lives. We have lost our motivation, excitement, hope, happiness, and laughter. In other words, we either live in the past (feeling sad, angry, guilty or regretful) or in the future (feeling stressed and anxious). We are everywhere but in NOW…. We are not present because we are not in the present…. Because our moments are either memories of the past or possibilities of negative events in the future. Is it not?

Is it not time for us to make a change now and to start living our lives? Is it not enough to be sunk or lost in dilemmas, disappointments, stress, anxiety, fear, and even anger, sadness, or shame? When do YOU want to start living? What do you want to have in YOUR life? Seriously… What do you REALLY WANT…in your life?

If you think enough is enough, and if you feel that you want to start living your life, I can help you. I have been in this field for many years and I know how you can restart your life. A better life, a life that you can be present in. You can be happy and motivated. You can be in the present.

My name is Alireza, and I can empower you to create a lasting change, through well-proven and systematic processes in minimum time possible.

Our Subconscious Mind – Part 2

In the previous article, I talked about the subconscious mind. I defined conscious and unconscious. Now you know that your subconscious is a very powerful tool which can help you get results, if you understand it and control it.

We also learned that we are in charge of our minds and therefore, our results. If we realize that we can change our minds, we will be able to get different results.

In this article, I would like to introduce four key rules of the subconscious so that we can communicate with it more effectively.

  • Your subconscious makes associations and learns quickly: one of the key features of the subconscious is its ability to make connections. To learn faster, it makes associations from the clues that receive through each of our 5 senses and organizes all your memories. Therefore, we will be able to remember things better. For example, if your teacher teaches you something in school and gives you an example, your subconscious creates a link between the concept and the example so that you learn better. When you learn this technique you can consciously assist your subconscious to learn faster.


  • Your subconscious is domain of the emotions: Our emotions are run by our subconscious. It helps us run the emotions when needed so that we can escape, fight or interact with our surrounding environment better. It also resolves issues by managing proper emotions. However, if it cannot resolve a particular negative emotion, it will repress it in order to protect us. This gives us a good clue that if we are having too much of an unwarranted negative emotion (for instance we get angry easily, or whatever our friends say hurt us, etc.), there is unresolved issue behind it. For that you can talk to a life coach to help you get rid of such unwanted and unwarranted negative emotion.
  • Your subconscious is like a kid: Its sole purpose is to help you assist your goal but it is not able to set the goal by itself. That is Your Job. Whether you are aware of it or not, you are the one who sets objectives for your subconscious. Once your goal or objective is set, it will start looking for ways to achieve it. In fact, it enjoys serving you but needs clear orders from you to follow because it cannot process negatives directly. Again it is important to remember that it does not differentiate negative and positive. Therefore, you need to tell it “What You Want” and not what you don’t want.


  • Your subconscious maintains instincts and generates habits: In the previous article I gave an example of driving a car. When we repeat a new behavior the subconscious mind tries to learn and optimize our performance; it needs repetition until a habit is installed. It corrects the mistakes until we get it right and do it perfectly. It also works on the principle of least effort, which means that it finds the fastest and easiest way of doing something new.


Now that you know how your subconscious mind works, it is time for you take charge of your mind and your results. Set your specific and positive goals so that your subconscious assists you in getting what you really wand and deserve.


Learn about ALTA’s “Design Your Life” program to learn all you need to learn about the Subconscious Mind.
For more information, email us at

Our Subconscious Mind – Part 1

You have probably heard a lot about subconscious mind. Many people use the “iceberg analogy”: your conscious mind is like the tip of the iceberg, and the rest is your subconscious. So, what is this subconscious mind?

Before I talk about the subconscious mind, let us define the conscious mind: Simply put, our consciousness defines our thoughts, logic and actions within our awareness. When you think, or when we are solving a problem or make a logical argument, you use your consciousness. This is your awareness. It is great to have it because it keeps us aware of our surrounding environment.

Our subconscious mind, on the other hand, is a combination of brain and the neurological system; our 5 senses. In psychology, it is considered as a part of our consciousness which is not in current focal awareness. It is like a storage room that whatever we know but not thinking of (or we do not know that we know), is there. That is our memory. But we are talking about something much more than that:

Besides memories and learned experiences, there are more things stored there. In fact, our subconscious mind is the platform on which your values, believes, habits, skills and competencies, and emotions exist and run. So, if you have powerful values and believes, you will be guided to do things that create great results; however, if you adopt inappropriate values or limiting believes, your behavior and habits will be totally different.

  • In most situations, we react without being fully aware; this is because these automatic responses are being controlled by the subconscious and unconscious mind. Let us explore the subconscious a bit further:

    Consider driving a car; at first, you need to be aware of everything and learn step by step. You need to find the gear, gas pedal, break, and many other things in the car; however, after driving for some time, things become automatic. You don’t even look at the gear, horn, or the break; you just use them.

    Our conscious mind, however, is like a processor: it processes thoughts and uses logic within its limited capacity. At the same time, whatever is observed or done by the conscious mind, is being recorded by the subconscious. As we do something new and carry out tasks, the subconscious learns from the mistakes, adjusts our actions and tries to set a modified pattern through which those particular tasks are being done without a mistake. It’s just like auto-correcting mechanism.

Here is an important point:

Your subconscious mind is designed to help you become successful; and it helps you through a goal-striving and auto-correcting mechanism that leads to that goal. BUT it is not able to define the target for itself. It is your job to define it.

Consider a sales man who is learning about sales. Let’s say that he approaches a list of clients and he gets rejected by all. Now he has two options: to feel sad and get disappointed or to to analyze what have gone wrong and improve.

Many people choose the first option: they get disappointed in these situations and do not want to continue anymore. If this salesman chooses that first option, a load of negative emotions will run through his body. He will tell himself things like “I cannot do it”, “I have no luck”, “I’m a failure”, “What am I dealing with all types of crazy clients?” and so on.

By saying so, he will program his mind to be a failure because his subconscious will define “failure” as its target. As a result, he will get what his mind is programmed to get.

Now consider the second option, he says to himself  that there should be something wrong: “Am I targeting the right person?” “Do I know how to sell?” “Do I know effective selling techniques?”

In this scenario, his self-talk will program his mind to learn from failure and correct it so that he achieves success (One of the most famous NLP Presuppositions says: there is no failure, only feedback).  When he does that, his subconscious mind will be programmed to look for success rather than failure. Thus, it will explore the experiences, memories, values and believes to find ways to correct undesired behavior in order to achieve good results.

NLP Tips from This Article:

  1. You are in charge of your mind, and therefore, your results.
  2. There is no failure; only feedback.


Check out our free seminars in Toronto through Eventbrite by typing “Alta Training and Coaching” or join us in our upcoming seminar on “Design Your Life“.

Learn about ALTA’s “Design Your Life” program to learn all you need to learn about the Subconscious Mind.
For more information, email us at

What is Leadership?

Leadership is one of the most common words in the field of business. Many people talk about it and it is the objective of many organizations to develop real leaders. However, if you ask 100 people about this phenomenon, you may probably get, close to 100 answers. so, what is leadership?

It is essential to have a clear understanding of this complex phenomenon.

According to Burns (1978), “Leadership is one of the most observed and least understood phenomena on earth”. Many famous scholars trace this idea back to the work of Stogdill. They all agree that there are many definitions of leadership and that people have defined this complex phenomenon in very different ways. Let us have some examples:

Hersey and Blanchard (1979) define leadership as:

“…the process of influencing the activities of an individual or a group in efforts toward goal accomplishment.”

Yukl (2012) offers a similar, but more comprehensive definition:

Leadership is the process of influencing others to understand and agree about what needs to be done and how to do it, and the process of facilitating individual and collective efforts to accomplish shared objectives.”

In another definition, Katz and Kahn (1978) define the leadership phenomenon from three perspectives:

  1. Leaders occupy positions in organizations;
  2. Leaders possess characteristics or qualities; and
  3. There are categories of behavior that a particular leader displays.

A few more definitions are offered below:

John Kotter (1988):

“…a process of creating a vision for others and having the power to translate this vision into a reality and then to sustain it.”

Buchanan and Huczynsci (1985):

…a social process in which one individual influences the behavior of others without the use or threat of violence.”

Rollinson (2002):

“…a process in which a leader and followers interact in a way that enables the leader to influence the actions of followers in a non-coercive way towards the achievement of certain aims or objectives.”

Barron and Greenberg (1990):

“A process whereby one individual influences other group members towards the attainment of defined group or organizational goals”.

The existence of such a variety of definitions by scholars indicates that leadership is a complicated phenomenon. It also makes it difficult to agree on a single definition for leadership.

What makes the whole thing even more complicated is the fact that the term leadership is defined differently in different cultures. Masculine, autocratic, commanding and transactional leadership, are more traditional than feminine concepts of interpersonally-orientated, democratic or transformational leadership. Although ‘softer’, more feminine concepts of leadership have arguably received more attention than masculine concepts, the latter are still considered important in leadership literature.

Considering most of these definitions (and many more), there some common words that are being repeated in most  definitions. These words are as follows:

  • Vision: A good leader is the one with a good vision. The vision is something beyond what ordinary people (or followers) see. Such a vision should be challenging and attractive to people in order to motivate them to exert higher level of effort.
  • Influence/Motivation: Simply put, leadership is all about influence. A great leader is person who is able to motivate others and influence them (not but coercive means though) to do something.
  • Followers: Leadership is meaningless if there is no follower; no one has become a leader without a follower. The more the number of followers, the higher is the perceived power of the leader.
  • Organizational goals/Achievement: In the context of business, leaders influence others to do something to reach some common goals. These goals are either leader’s vision or the goals the leader or the organization has set. These goals should be valuable, motivating and moderately hard-to-achieve (therefore, challenging).
  • In sum, most scholars and writers on leadership nowadays largely agree that what makes leaders and leadership behavior effective depends largely on the context in which the leader is working; however, a good leader is the one who has a clear and challenging vision, communicates with followers, inspire and motivates them to accept that vision, sets milestones and mid-term goals, creates an environment of mutual trust and respect and meets the needs of his/her followers.

    In short, a good leader is able to take care of three main areas of Tasks, Relationships, and Change.

    In my book, “Leadership in Dynamic Organizations: Enhancing Performance, Creating Change”, I introduced 7 essential “Leading Styles” that take care of task, relationship and change. I have introduced each style and discussed when each style can be used.

In ALTA, I offer High-Impact Leadership Training and Coaching for executives, managers, and any individual who aspires to become an effective leader in order to empower them to learn essential leadership knowledge, mindset, skills and competencies.

Learn about ALTA’s “Design Your Life” program to learn all you need to learn about the Subconscious Mind.
For more information, email us at

The Power of Imagination

As human beings, we all have the tendency to imagine. Imagination is something that all of us do everyday. Whenever we are alone at home, or with our friends at a bar or a restaurant; in the car when driving, or on the bus or on train, when walking, even when talking to other people.

Imagination is a natural and normal process. In fact, it plays a far more important role in our lives that most of us even realize. How is it that important? Do we know how powerful it is for us?

After doing NLP and Time Line Therapy coaching, she got her self-image changed

Last year, a client was referred to me by a plastic surgeon to coach. A young beautiful girl at the age of 17 or 18. She wanted to do a nose surgery. The surgeon did not want to do that for her because, to him, she did not need it.

The client met me in my office and we talked for an hour. She clearly was not only dissatisfied with her appearance, but also she hated her nose and she felt miserable for having it. She thought her friends do not like her because of her “bad-shaped nose”. She had no confidence. To probe further, I asked her a couple of questions in our first session. Questions like: “how do you know that they don’t like you?” or “how do you know that they feel this way because of your nose?”.

Our coaching was actually short. After having only three coaching sessions, she got her answer. She realized that she was considering herself to be odd, not other people. She was looking down on herself, not her friends and others. In fact, her own imagination was responsible for that. She was acting weird and others were reacting to her weird behavior. That simple…

After doing NLP and Time Line Therapy coaching for her, her self-image changed. She was full of confidence and she loved her face. According to her, from the day she stepped out of the office her relationship with her friends and others improved.

  • Creative Imagination

    “Creative imagination” is not something for psychologists, philosophers, creative talented inventors, or motivational speakers. It is something that goes through our minds and affects our lives significantly. This means that all of us think, feel and act in accordance with what we imagine to be true about ourselves and our surrounding environment”.

    Let me make it simple: what we imagine to be true will be assumed to be true by our subconscious mind, and we will automatically feel and act upon it. If we imagine that we can never be good in selling something, we will never be able to sell. If we imagine that we are ugly, our subconscious mind will believe that it will automatically work towards proving that to us: that we are ugly.

    In his great book, Psycho-Cybernetics, Maxwell Malts states: “The messages brought to us from the environment consist of nerve impulses from the various sense organs. These nerve impulses are decoded interpreted, and evaluated in the brain and made known to us in the form of ideas and mental images. In the final analysis it is these mental images that we react to.”.

  • Programming Our Subconscious Minds

    If you imagine and picture yourself doing something in a certain manner, you will be able to do it more effectively than a time you don’t imagine it. Create vivid mental images towards reaching your desired outcomes (like having a life that you want, better financial situation, a great relationship with your mom, dad or partner, etc.) through imagination (and make it as vivid and as clear as possible). By doing that you are programming your subconscious mind to help you get what you really want and deserve.

    Of course, this may not be enough for you to get what you want, however, this is definitely, the very first (and the most important) step towards achieving a better life.

    If you would like to know more about the power of imagination, subconscious mind and steps towards success, or what I do in my coaching, leave comments or contact me at and I will be more that happy to discuss further and help you achieve what you really want because you deserve it.

Learn about ALTA’s “Design Your Life” program to learn all you need to learn about the Subconscious Mind.
For more information, email us at